How to Set Up a Pinterest Business Account for Your Blog
If you’re trying to grow your blog and actually get eyes on your content, Pinterest might be your secret weapon.
I’ve been using Pinterest for blogging for a while now, and let me tell you, this is not just a place for recipes and DIY or nail inspos.
Setting up a Pinterest business account can help you reach way more people, build your audience, and even make money with Pinterest if you’re promoting products or services.
Not sure where or how to start? Don’t worry, I’ve got you. In this post, I’ll walk you through how to create a business account, how to create a pin on Pinterest that grabs attention, and how you can even sell on Pinterest, if that’s your goal anyway.
Whether you’re brand new or just switching from a personal account, this guide will make the setup quick and stress-free.
Ready to make Pinterest work for your blog? Let’s get started then.
Why Use a Pinterest Business Account for Your Blog?
If you’re serious about growing your blog, switching to a Pinterest business account is a no-brainer.
The main reason?
You get access to all the good stuff, analytics, rich pins, ad tools, and a profile that screams, “Hey, I mean business.”
Quick Note: I made $3,647 in a month with Pinterest by using this one simple strategy — and you don’t need a blog or experience to do it. Download the Free Guide Here!
With a personal account, you’re kind of flying blind. You can pin, sure, but you don’t get those juicy insights that tell you what’s working and what’s not.
A Pinterest for small business setup gives you data on impressions, saves, link clicks, and more.
That means you can stop guessing and start focusing on what actually drives traffic to your blog.
On top of that, if you’re planning to sell on Pinterest or promote affiliate products, having a business account is very crucial.
Pinterest wants you to be legit. And honestly, it helps build trust with your audience, too. When people see that verified website on your profile, it gives them trust in you.
Step-by-Step: How to Create a Pinterest Business Account
Let’s break this down super simple. Here’s how to create a business account on Pinterest:
Step 1: Go to Pinterest Business
Head to business.pinterest.com. You’ll see an option to either convert your existing personal account or start fresh with a new business account.
If you already have pins and boards you want to keep, go ahead and convert your account to business.
Step 2: Set Up Your Profile
Once you’re in, it’s time to fill in the basics:
- Business name (this can be your blog name)
- Website URL
- Profile picture (use a clear headshot or your logo)
- Bio: Add something short and helpful that tells people what your blog is about
Don’t skip this. Your profile is your storefront.
Step 3: Claim Your Website
This step tells Pinterest, “Hey, I own this site.”
- Go to Settings → Claimed Accounts
- Enter your blog URL and follow the steps to add a meta tag or upload a file to your website
- Once it’s verified, you’ll see your site pop up with a checkmark
Now you can track your pins and make your site look extra trustworthy.
Step 4: Enable Rich Pins
Rich pins pull extra details from your blog, like article titles and descriptions. It makes your content look more polished on Pinterest.
- Go to Rich Pins Validator
- Add a link to one of your blog posts
- Click Validate and wait for approval
This helps a lot when you’re trying to get clicks. It looks way more professional than a plain image with no context.
Step 5: Create Your First Boards
Before you create a pin on Pinterest, set up a few boards that match your blog topics.
Quick Note: I made $3,647 in a month with Pinterest by using this one simple strategy — and you don’t need a blog or experience to do it. Download the Free Guide Here!
For example, if your blog is about healthy meals, create boards like “Easy Weeknight Dinners” or “Meal Prep Tips.”
Make sure your board titles are searchable. Think about what your readers might be typing into the search bar.
How to Create a Pin on Pinterest That Drives Clicks
Let’s talk about pins now. A beautiful pin is the difference between someone scrolling past or clicking through to your blog.
Here’s how to create a pin on Pinterest that actually gets attention.
Use the Right Dimensions
Pinterest loves vertical images. Stick with a 2:3 ratio, like 1000 x 1500 pixels. Canva is your best friend here.
Keep It Clean and Clickable
Use bold, easy-to-read fonts. Add a short headline that tells people exactly what they’ll get if they click. For example:
“5-Ingredient Smoothies for Busy Mornings”
Now you’ve got my attention.
Brand It
Add your logo or website name somewhere on the image. Nothing big or flashy, just enough so people know where it came from.
Write a Strong Pin Description
This is where you work on your keywords. A good pin description tells people what the post is about and why they should click.
Mention things like Pinterest for bloggers or how to sell on Pinterest if it fits naturally.
Using Pinterest to Drive Blog Traffic
Now that you’ve got your Pinterest business account set up, here’s how to actually use it to bring in readers.
Pin Consistently
You don’t need to pin 50 times a day, but you do need to be regular. Aim for 5–10 pins a day, mix of your content and repins.
Scheduling tools like Tailwind can save you a ton of time.
Optimize Your Blog Posts
Before you start pinning like crazy, make sure your blog is Pinterest-ready.
Add share buttons, include pinnable images, and write strong meta titles that match your pin headlines.
Use Keywords Everywhere
From your board titles to your pin descriptions, keep using keywords like create a business account, Pinterest for small business, and money with Pinterest where it makes sense. I
t helps Pinterest know what your content’s about.
How to Sell on Pinterest Without Being Pushy
You don’t need a full-on store to sell on Pinterest. You can promote affiliate products, digital downloads, or services through your blog.
Link Correctly
Always send your pins to a blog post or landing page, not straight to a product link. Give value first, then pitch.
Quick Note: I made $3,647 in a month with Pinterest by using this one simple strategy — and you don’t need a blog or experience to do it. Download the Free Guide Here!
For example, write a blog post about “The Best Budget Planners for Busy Moms” and include your affiliate links inside.
Create Sales Pins
Make pins that focus on the benefit of the product. Something like:
“The Planner That Helped Me Stop Missing Deadlines”
Add a call to action in the pin description like “Click to see how it works.”
Don’t Overdo It
Keep your mix healthy, aim for 80% helpful, free content, and 20% promo. People come to Pinterest for ideas, not ads.
Keep Your Pinterest Strategy Simple
There’s no need to overcomplicate things. You don’t need a huge following or perfect graphics to make Pinterest work. Just:
- Keep pinning consistently
- Focus on quality over quantity
- Stick to your niche
- Pay attention to your analytics
If something’s working, do more of it. If something’s flopping, tweak it and try again. That’s it. Really.
Conclusion
A Pinterest business account isn’t just a “nice to have”; it’s a must if you want to use Pinterest for blogging in a serious way.
It helps you track what’s working, make smart decisions, and grow your blog faster without spending a fortune on ads.
Plus, once you learn how to create a pin on Pinterest that clicks with your audience and even figure out how to sell on Pinterest, it opens up a whole new stream of income.
FAQs
Q1: Can I switch my personal Pinterest account to a business one?
Yes! Just go to settings and choose “Convert to business account.” You won’t lose any boards or pins.
Q2: Is a Pinterest business account free?
Yep. It’s totally free. You only pay if you decide to run promoted pins (ads).
Q3: What’s the difference between rich pins and regular pins?
Rich pins show more info pulled straight from your website, like blog titles or product pricing. They make your content look more professional.
Q4: How often should I pin?
Aim for 5–10 pins a day. Mix in your own blog posts with repins from others in your niche to keep your feed active.
Q5: Can Pinterest really help me make money?
Absolutely. You can make money with Pinterest through affiliate marketing, selling your own products, or growing traffic to your blog where you monetize with ads or offers.
